Difficult Choices

In Covid-19 pandemic, many companies found themselves in a difficult position to whether through the storm. Some of the industries were completely demolished (hospitality, travel, etc.)

(Source: How the Virus Transformed the
Way Americans Spend Their Money (NYT))

Many companies were forced into the situation of making difficult choices such as layoffs and furloughs. If your company is in this situation, it's essential that the communication is clear, transparent, and compassionate.

Here are a few good examples of communication of such cases:

• CEO Brian Chesky's Airbnb layoff message
• CEO Henry Ward's Carta layoff message